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Feb 11, 2012
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404
Error Page
The web page that displays when a user tries to view a page that no longer exists or the page file name has...
Adandonment Rates
Percentage of site visitors who view a page and then exit without linking to other pages on the site.
Alt tags
More correctly, these are ALT "attributes" (e.g. IMG is a "tag"). This is text coded in the HTML that associates...
Anchor text
Anchor text refers to the visible text for a hyperlink.
ATW
Abbreviation for AllTheWeb, a search engine powered by FAST.
Back Link
Any link on another page that points to the subject page. Also called inbound links or IBLs.
Back Links
The number of links pointing to a website, "link popularity".
Bot
Abbreviation for robot (also called a spider). It refers to software programs that scan the web. Bots vary in purpose...
Cache
Web content saved by the search engines in their indexes.
Call-To-Action
A way to engage the website visitor that encourages them to interact with the company.
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SEO Glossary of Terms